It's now been 3 years since I launched Fadade, and I'd like to share a bit more about why and how I got here.

I've always been a fan of jewelry—looking at it, touching it, collecting it. I love the delicacy of pieces that go well together and the personality you can express through your style. When I get ready, I first put on my clothes, and then I accessorize with jewelry. It's at that moment that the outfit truly comes together in my eyes. It lights up and catches the light. I believe jewelry is a simple way to feel beautiful.

When I was younger, I saw my mom and grandmothers always wearing beautiful jewelry, and I wanted to be like them. But when I went to shopping, I couldn't find pieces to my taste. I wanted jewelry like you’d find in a jeweler's shop but with a limited budget. I had a taste for beautiful things, but not yet the bank account to match. What I found didn’t appeal to me visually or in terms of quality. I was often disappointed with the quality of the jewelry I bought. I tried many different brands and materials but never found what I was looking for.
I wanted jewelry with a color as close to gold as possible—refined, delicate, timeless, and with a precious look to it. I wanted pieces that could be paired with solid gold jewelry without looking dull.

I wanted it, but I couldn’t find it, so I made it happen!

I decided to launch Fadade at the end of 2021, just before the holiday season.

I started from scratch. For my first sale, I didn’t even have any jewelry displays. I had everything laid out on plates, slates, and placemats. It was minimalist, to say the least! It was the first time I was showing my jewelry, and what a joy—it was a hit! I had little variety, little inventory, but stars in my eyes and a desire to move forward and break through barriers.

That’s how Fadade was born!

Fadade, a brand with simple and gentle values. I want every customer to receive the best possible welcome and leave happy after an interaction with us. I don’t want to make a fuss, I don’t want to pretend to be something I’m not, and I want to keep the simplicity that we all seek.

Our jewelry is made to last and withstand daily wear. This means you don’t have to keep taking them off for them to last over time.
Our gold-plated pieces are of very high quality because we use a premium plating process (discover more on the page “Our Raw Materials”). This means they will last you several years. Obviously, plated jewelry won’t last a lifetime like solid gold pieces, but given their price, you’ll be able to keep them for years if you take care of them. Rest assured, your Fadade jewelry is guaranteed for one year! So, don’t worry!

All our jewelry, whether crafted in our own hands or not, is designed to complement your solid gold jewelry and have a precious appearance. The goal is to have affordable and visually flawless jewelry. We pay special attention to the finishing touches, which truly make a difference.

I hope you find what you’re looking for in our collections, and feel free to reach out to us via direct messages on Instagram and Facebook.

See you soon,
Léa ☀️
Founder of Fadade 🦁